IT consultancy Xantus works with executives at a very senior level, and wanted a campaign that would speak directly to this audience.
With regular coverage in The Sunday Times, Times and Financial Times, DWP has delivered and exceeded our expectations and proactively created the opportunities.
So we’ve focused our efforts on their newspapers of choice – the FT, The Times and The Sunday Times, and achieved more than double the press hits we’d targeted for in 2010. We’ve also created a series of insights for Xantus that are useful for marketing and for adapting in the press, and consulted on the content of the firm’s executive reports…more
