As a new start-up management consultancy, Simplicity needed a well-connected and agile PR agency to leverage as much exposure as possible from their market intelligence and insightful reports. DWP was approached to launch the Global Simplicity Index (GSI) and exceeded the agreed annual media coverage targets by over 60 per cent.

DWP’s thought leader approach resulted in over half of all press hits featuring as opinion pieces of at least one page in length.

DWP’s work has also clearly demonstrated a direct link between media coverage and requests for copies of reports and for meetings. For instance, in February 2012, over 60 leads were generated from the launch of the consultancy’s second report, The Public Sector Complexity Review. These leads were as a result of targeted viewpoints in The Times, The Guardian Public, Public Finance and PublicTechnology.netmore

Hitting the Headlines

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