Project management business PIPC is expanding fast and brought in DWP to help it gain a voice in specialist and general business media, position PIPC’s top executives as thought leaders and ensure its overall messaging remained consistent.
It was important for PIPC to find a public relations company who could enhance our marketing effort by ensuring our track record and thought leadership received share of voice in the business and vertical media.
DWP’s campaign ensured PIPC received national and international media coverage. We also targeted a new vertical market, securing bylined pieces in key titles in the energy sector. So far, the overall campaign has yielded a return of 20 times the PR spend. Press hits in 2011 included; BBC Radio 4, The Times, and Sky News…more
