Project management business PIPC was expanding fast and brought in DWP to help it gain a voice in specialist and general business media, position PIPC’s top executives as thought leaders and ensure its overall messaging remained consistent.
It was important for PIPC to find a public relations company who could enhance our marketing effort by ensuring our track record and thought leadership received share of voice in the business and vertical media.
DWP’s campaign ensured PIPC received national and international media coverage. We also targeted a new vertical market, securing bylined pieces in key titles in the energy sector.
DWP campaigns yielded a return of 20 times the PR spend. PIPC was acquired by Cognizant in 2010, and DWP continued work for the newly formed programme and project management division. Press hits for PIPC and subsequently Cognizant included; BBC Radio 4, Management Today and The Times. more…