Raising awareness through PR is essential to membership at the Management Consultancies Association.
We constantly challenge ourselves to raise awareness of the MCA, its members, and the benefits of using management consultants. In the last year total press hits have leaped by a quarter. These results could not have been achieved without the advice and support of DWP and I would have no hesitation in recommending their services to another organisation.
Since working with DWP the professional body, whose members represent around 70 per cent of the UK’s consultancy industry, has seen brand awareness rise by 30 per cent thanks to over 120 pieces of national media coverage in 2010 – which equates to over £2m-worth of coverage for the MCA and its members. Press hits in 2011 included; The Financial Times, Sky Business News, and The Sunday Times…more
