LCP is the go-to consultancy for supply-chain management, but it wanted to raise its profile in the media. By securing editorial coverage in specialist trade titles, we’ve helped LCP promote its expertise among potential clients and business partners.
Through our membership to the MCA, we have witnessed DWP’s results for eight years. DWP’s proactive approach to identifying opportunities and positioning LCP as the experts has delivered highly targeted results. The campaign has already exceeded our joint targets for positioning LCP in the press.
By positioning LCP’s chairman, Alan Braithwaite, as an expert in his field, we ensured the company coverage in top business and news media during the Icelandic volcano eruption. The result so far: a tenfold return on PR spend. Press hits in 2011 included; The Financial Times, Retail Week, and The Financial Times…more
