DWP began working with pension and Intellectual Property (IP) specialists, Clifton Asset Management (Clifton) in May 2012. Clifton has been offering advice to businesses and individuals since 1986, and one of the key objectives of the 2012 campaign was to dispel some of the myths in the marketplace around pension-led funding, and articulate to businesses (and their advisers) how to access funding through director pension funds, utilising the value of their IP.
“…it (pension-led funding) is a great example of how chartered accountants can act as key advisors to the UK’s small and growing businesses.” ICAEW magazine, ‘economia’
In 2012 DWP launched Clifton’s dedicated web resource, pensionledfunding.com, and through achieving more than one national press hit per month, the subsequent 2013 campaign created more than 30 business opportunities for the pension-led funding product.
Targeting the national, business and intermediary press, DWP has already achieved over 80 pieces of media coverage during the 2014-15 campaign including articles in Daily Mail, Financial Mail on Sunday, Management Today, Real Business and AccountingWEB. DWP was also highly influential in Clifton winning the 2013-14 Business Moneyfacts Awards for Best Alternative Funder.