Achieve Breakthrough

Achieve Breakthrough is a leading organisational change consultancy. The Bath based business works across sectors and clients including FMCG (PepsiCo, Diageo), Pharmaceuticals (Novartis, AstraZeneca), Financial Services (Amex, Lloyds TSB), Healthcare (NHS Trusts) Public Sector (Local Councils, TfL) and Tech (Microsoft, Oracle).

DWP commenced work for the consultancy in 2014, running a number of quarterly campaigns to position Achieve as a management, leadership and organisational expert. To achieve this DWP orchestrated thought leadership pieces in Achieve’s target industry sectors.

Campaign themes included: lying in business: why being straight is the way forward, defrosting the frozen middle: the answer to the talent crisis and the importance of collaboration in business.

“DWP’s blend of media contacts and in-house journalistic experience has been highly effective in getting the Achieve Breakthrough brand into our target media sectors, and at the same time, highlight our experience of working with business leaders on achieving breakthrough success.”

All of the campaigns for Achieve exceeded targets. Press hits from 2014/15 include: Financial Times. Management Today, Personnel Today, Pharmaceutical Executive and Training Zone.

Hitting the Headlines

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