Are there potential messaging opportunities you’re missing out on – or a market segment you could reposition yourself to address? PR and marketing can help companies to differentiate themselves and gain a competitive edge, and many of our clients ask us to consult on wider marketing objectives and strategies.
Working with them, we can offer a comprehensive analysis of a client’s market and create a plan that fits with its day-to-day marketing activity, ensuring that the direction, tone and content of the overall marketing strategy is consistent and supported by the PR campaign.
We ensure messaging to key stakeholders reflects the overall strategy and develop initiatives and campaigns that can boost brand awareness, build loyalty and community, open new channels to customers and promote the company’s expertise, products or services. Through our team and associate network, we can tap into cultural trends and determine what various media can do to enhance a business’s brand strategy.