It is vital that PR campaigns align with and support a company’s overall brand. Marketing and advertising promotions should work together to achieve the same goal: winning new business.
DWP’s team manages the media planning and advertising process every step of the way, from innovative campaign creation to execution. With more than 10 years of experience in buying media space, we ensure that clients get as much value as possible from their PR and advertising spend.
Drawing on in-house expertise and our associate network, we can deliver an end-to-end service that includes campaign and brand development, copywriting, design and placement, rate negotiation and monitoring.
Our team uses a combination of media planning tools to deliver targeted and timely campaigns that reach the relevant audience, and can negotiate rates that maximise any budget.