BP’s Deepwater disaster, Toyota’s product recalls – it can take just one event to damage a company’s standing in the eyes of its customers and business partners. Writing on the Deepwater spill, Stuart Smith asks: “Did it really take that long to determine this oil spill is quite possibly the worst-ever man-made ecological disaster? Not in the minds of journalists, who, like nature, abhor a vacuum and fill it with speculation. And not crucially, for crisis management specialists these days, in the social media space, where any half-decent speculative theory gets magnified a gigafold.”
The point? Messages spread fast across social and traditional media – so in crisis situations, staying on top of communications becomes more important than ever.
By being responsive and vigilant, DWP’s team can help companies recover quickly if a crisis hits. We advise businesses on when and how to communicate with investors, employees and the wider public to address a situation before it escalates. But we also build reputation management into every part of our consultancy process – ensuring you can take advantage of opportunities as well as threats.
