Two PR launches on either side of the Atlantic – May 17

The 23rd May proved to be a very busy day for DWP, with two major client report launches taking place on the same morning – one in the UK and one in New York.

As DWP unveiled the findings of the Source Global Research report on the US management consulting sector to the most influential business/management journalists in the US, we were also tasked with launching the largest IT Leadership Survey in the World to the UK media for KPMG.

In the US, The Wall Street Journal led the way with ‘US Consulting Spending tops $58bn in 2016’ while CNBC led a raft of national, technology, and business titles that covered the IT Leadership Survey in the UK.

In order to launch the two reports at the same time, DWP developed all press materials in advance and pitched the stories under embargo to both sets of media. The content for the KPMG launch included four IT Leadership opinion pieces – which appeared in Management Today, IT Pro Portal, Computer Weekly and Information Age.

Quite a day.

Hitting the Headlines

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compass Two PR launches on either side of the Atlantic – May 17