We’ve just completed a mini marketing communications campaign for Fascia Graphics, the UK’s leading manufacturer of graphic overlays and membrane keypads.
This multi-channel media campaign promoted the company’s investment in two X-Rite eXact handheld spectrophotometer’s, which has ensured that Fascia Graphics’ print technicians match colour faster and more accurately, and to the most exacting standards and tolerances in the industry.
In addition, Fascia has invested in the eXact Colour iQC Professional quality assurance software, which connects with the spectrophotometers to provide the industry’s most complete sector of quality control features, streamlining colour management, reporting, and recording to maintain a centralised, cost efficient process.
The campaign included media relations, marketing communications (both to customers and prospects) and social media. The media relations campaign reached a combined audience of almost 250,000 readers from many of the top ten media titles read by Fascia prospects. By clicking on the following links you can view some of the pieces achieved – Instrumentation Magazine, Electrical Engineering, Controls, Drives & Automation, and Components in Electronics
When commenting on the investment, Paul Bennett, Managing Director of Fascia Graphics said:
“The new eXact technology will take any potential for human error when matching colours completely out of the equation – so that prior and during production – we get the colour right first time, every time.”